Before bidding on an EBay auction look at the payments part. If a seller accepts money orders and cashier's checks only, probably it's a scam. Feedback means almost nothing.
Some scam artists are buying eBay accounts with a high feedback rating. They are buying it from hackers who overtake legal users' accounts and inactive for a long time period accounts. It's also true for PayPal accounts. If you are paying a seller by Paypal always check that the seller name is the same as on eBay. If different probably it's a scam.
Now consider this "service"
The page includes links to active penny listings on eBay with instructions to buy 10 1-penny eBooks and leave positive feedback for the seller. "By the time you finish all 10, your feedback should be on 10."
Also keep in mind to trust eBay escrow services only because rippers are running bogus escrow sites and try to rip you off. Theirs site looks very fine. You will see a professional design and great domain name. But it’s only fake, intended to take your money and run. Very often such services tell you to transfer money to an overseas bank account or e-gold account.
